In 1995, members voted to change the name from the Virginia Hospital Association to reflect changing membership, which includes not only rural and urban hospitals, but integrated health care delivery systems and their long-term care facilities and services, ambulatory care sites, home health services, insurance subsidiaries and other health system-related entities.
VHHA's activities focus on five strategic areas:
1. Principled, Innovative and Effective Advocacy;
2. Improving Safety, Quality, Value and Service;
3. Transforming Data and Analytics Tools;
4. Cutting Edge Education and Communication; and
5. Broadening Membership and Members Impact.
- Proactive, principled policy leadership pursuing what is best for patient health and high-value health care.
- Innovative and collaborative approach to policy development with the goal of a single voice for health care.
- Pragmatic, rather than partisan, approach to policy development and advocacy that is open to the best ideas from all sources and relies on evidence and facts to drive positions.
- A grassroots infrastructure that is second to none and reflects the innate strength of the entire Virginia hospital and health system community.
- Focus on helping members advance the adoption of High Reliability Organization (HRO) practices and principles.
- Use the Virginia Patient Safety Organization (PSO) to develop a common method among member organizations for measuring serious safety events.
- Support patient and family engagement best practices and elevate patient experience scores within the membership.
- Fully establish the Center for Healthcare Excellence as a unit within the association to support and accelerate performance improvement among the membership.
- Consolidate, standardize and strengthen the power of health system performance metrics.
- Improve the timeliness of data on performance of health systems.
- Broaden the availability of health care cost and utilization information across the continuum.
- Strengthen VHHA data and analytics programs and capabilities to support health system performance improvement.
- Support effective health information exchange policies, tools and systems.
4. Cutting Edge Education and Communication
- Expand audiences for educational programs and services.
- Develop a multi-faceted communications campaign and strategies to strengthen public approval of hospitals and health systems.
- Use innovative communication vehicles and mechanisms (e.g. social media) to reach more audiences inside and outside the membership.
- Continue providing information to broad audiences on the importance of hospitals and health systems to the Commonwealth.
5. Broadening Membership and Members Impact
- Create a strategic alignment with other entities to achieve a single voice for health care.
- Maintain fiscal stability and strength of VHHA, while keeping dues among the lowest in the country as a proportion of member revenue.